Financial information should help you lead, not leave you guessing.
There is a gap between basic bookkeeping and full CFO services.
Many established businesses need more than accurate books, but don't necessarily need a fractional CFO. They need someone who understands the financial details, connects the pieces, and helps them see what the numbers mean for the decisions ahead.
That middle ground is where Citrine works.
Maxine Kim, CPA
Founder, Citrine
A translator for the financial side of the business.
With experience in Big Four public accounting, corporate accounting, and working with owner-operated businesses, Maxine brings technical expertise and a practical perspective on the challenges business owners face.
She helps owners connect the numbers to the bigger financial picture, understand what needs their attention, and make more informed decisions about the businesses they want to build.
“I help business owners see what their financial information is actually telling them.”
Clear numbers. Better questions. More considered decisions.
Citrine is not here to add another layer of jargon or hand you a report without context. We help you understand what's happening financially, so you can spend less time trying to piece together the past and more time making informed decisions about what comes next.
01
Translate the detail
Turn accounting language into a plain-English picture of what is changing.
02
Connect the pieces
See how revenue, profitability, cash, projects, and obligations influence one another.
03
Decide with context
Understand what the numbers mean for the hire, investment, project, or next move in front of you.
Citrine provides accurate information, visibility, interpretation, context, and guidance. The decision—and what happens next—stays with you.
Understanding your numbers changes what you can do with them.
Let's look at what your numbers are telling you.
Book a Clarity Call